The Dedication

Recession, recession, recession... It keeps getting thrown in our faces; so today I’m going to hit you with a little inspiration.

Our economy has taken a real beating and the record industry has been no exception. Specifically with hip-hop (my favorite genre), the sales numbers racked up by artists today are embarrassingly low in comparison to recent decades.

What’s the typical response?

To make excuses. Fingers are pointed at illegal downloading, or people claim that the music just isn’t as good anymore. But the blame game… that’s not very Sprezzatura.

Recently, an artist named Lil' Wayne released his latest album. He wasn't complaining because it sold over a million units by the end of the first week!

Let that sink in for a second.

Over a MILLION copies sold in less than 7 days. How did he do it?

The man simply works harder on his craft than everybody else. He's extremely focused and produces music at an unstoppable pace. It seems like he literally has new material out on a daily basis.

Now some of his music is great and other tracks are more questionable but he keeps going and going. The results speak for themselves. Imagine how much easier putting together a CLASSIC album of 17 tracks became thanks to his endless supply of songs.

So while everyone else is sitting back and whining, Lil' Wayne clearly, as my coworker James likes to brag, "Doesn't participate in recessions".

... Why should YOU? Go crazy today and sell ‘a millie’ (one of his hit songs) of whatever it is that you do. That's Sprezzatura.


And you know I gotta show some love to the one who made me - Happy Bday Mom! (Yea that's right, reader Rob Kluge from NBC's latest hit reality show ain't the ONLY 'Momma's Boy' with some Sprezz.)