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Tuesday, July 21, 2009

Gotta Love That RBT

I'm sick of everybody preaching that it's the little things that kill. You know what, sometimes the little things could use a little more appreciation.

This weekend, I was goin to town on some chewy chips ahoys (clearly the best kind) and noticed the fantastic resealable bag technology, A.K.A. RBT.

What a brilliant move. Aside from keeping the munchies fresh, the upgrade also eliminates any futzin' of the bag.

We've all endured our fair share of cookie casualties. Every once and a while, you're not paying attention and slip up during the cookie tray removal/return process. Then you've got cookies flyin out of the bag and landing on the dirty floor, thus making them uneatable (unless you partake in the 5 second rule). It's never enjoyable.

Well, thanks to RBT, such mishaps are no longer a concern.

A small adjustment with a huge impact. We could all benefit from following in the cookie bag designer's footsteps. Give the people what they want... minus the headaches. That's Sprezzatura.

And speaking of headaches, check out the following link compliments of my buddy OD:
http://www.atomicpopcorn.net/the-hangover-gets-its-sequel-release-set-for-2011/

That's right, you knew it was coming!

2 comments:

  1. nice cant wait for part 2

    ReplyDelete
  2. Weird... My roommate bought a bag of chips ahoy this past weekend (unfortunately they weren't the chewy kind which I agree are the best) and I think I was equally as impressed by the resealable bag technology or as you so eloquently put it, the RBT.

    It's all about the little things in life lol.

    ReplyDelete

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